Affinity Eats Capacity for Breakfast: The Fundraiser’s Guide to Transformational Giving
The Fundraiser Coach
JANUARY 13, 2025
When it comes to major gift fundraising, one mantra reigns supreme: Affinity eats capacity for breakfast. While financial capacity is undoubtedly an important factor, it’s the emotional connection—the belief in your mission and the relationship built over time—that drives transformational giving. Without affinity, capacity alone cannot translate into meaningful support.
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