"Thank U, Next" Fundraising
The Fundraiser Coach
JANUARY 20, 2025
In the world of major gift fundraising, relationships ought to be at the heart of the work we do. As I noted in " Affinity Eats Capacity for Breakfast ," chasing dollars without alignment to donor values can lead to missed opportunities and eroded trust. With the pressure of ever rising revenue goals, lack of full staffing, or a focus on "getting the gift," some fundraisers fall into the trap of treating donors like transactions.
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