Is Your Donor Engagement Actually Engaging?
Ann Green's Nonprofit
MARCH 24, 2025
You may think youre practicing donor engagement by sending thank you letters and newsletters, but is the content actually engaging? Its often formulaic and just downright dull. Many nonprofits send all their donors the same appeal and thank you letters. In these letters, they never thank a donor for their past support or acknowledge theyre a monthly donor.
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