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Rethinking Annual Giving Metrics: A New Storyline for Higher Ed

Blackbaud

Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. News & World Report metric of alumni participation , the impact of this ranking indicator is going to show in our data for years.

Metrics 98
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. To evaluate your segments, your nonprofit should: Review engagement metrics. between 2022 and 2023.

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Engage, request, repeat: The proven formula for retaining donors

Candid

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Donor retention is the measurement of how many donors continue giving to your nonprofit year after year.

Retainer 111
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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, make sure you have the right tools and technology in place to capture these metrics. If current trends continue, stewarding and retaining a loyal donor base will only become more important. Each point in the donor journey can allow your nonprofit to see how, when, and why donors engage with and support your cause.

Ethics 286
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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year. Key Metrics to Evaluate Your Fundraising Events When assessing your events, focus on measurable outcomes that align with your goals. Looking for more expert tips?

Metrics 98
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Are You Rocking Donor Retention 101?

Clairification

And lifetime value will be very, very small — unless you retain and upgrade donors over time. Really, I just can’t bear to think of you not maximizing return on your investment. And that won’t happen unless you focus on donor lifetime value. There are 5 Keys to Donor Retention The post Are You Rocking Donor Retention 101?

Retainer 167
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Blackbaud Luminate Online® Benchmark Report Highlights

Blackbaud

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. The annual and lifetime value of a sustainer is usually higher than the average one-time giver because one-time givers are only retained at around 20%, according to Giving USA.

Metrics 109