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Engage, request, repeat: The proven formula for retaining donors

Candid

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Donor retention is the measurement of how many donors continue giving to your nonprofit year after year.

Retainer 103
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Blackbaud Luminate OnlineĀ® Benchmark Report Highlights

Blackbaud

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. The annual and lifetime value of a sustainer is usually higher than the average one-time giver because one-time givers are only retained at around 20%, according to Giving USA.

Metrics 82
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Are You Rocking Donor Retention 101?

Clairification

And lifetime value will be very, very small — unless you retain and upgrade donors over time. Really, I just can’t bear to think of you not maximizing return on your investment. And that won’t happen unless you focus on donor lifetime value. There are 5 Keys to Donor Retention The post Are You Rocking Donor Retention 101?

Retainer 161
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Q1 2024 Fundraising Better Than A Year Earlier

The NonProfit Times

There was a significant decline in new and new retained donors (10.3% Repeat retained donors, constituting 50.4% ā€œThis indicates that the numbers do not reflect a decline in donor generosity, but rather a need for our sector to adapt and figure out new ways to unlock that generosity more effectively.ā€ year-over-year respectively).

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4 Tips for Uncovering Your Donorsā€™ Giving Motivations

Ann Green's Nonprofit

However, make sure you have the right tools and technology in place to capture these metrics. If current trends continue, stewarding and retaining a loyal donor base will only become more important. Each point in the donor journey can allow your nonprofit to see how, when, and why donors engage with and support your cause.

Ethics 284
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Letā€™s plan ahead for your 2024 year-end campaign.

amplifi

LEARN MORE: The next step to thank and retain year-end donors. But itā€™s important to know what metrics to look for ahead of time. Specifically, there are five key metrics to track that will help you adjust your approach during the campaign and learn what to do or not do differently next year. Let data drive decision-making.

Metrics 74
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Enhance Your Donor Acquisition Plan With This Nonprofit Checklist

GiveSmart

Create metrics related to your goals or key indicators of goal achievement that are quantitative, qualitative, or both. These metrics will show you whether you've achieved your goals or not. Our data analytics tools help analyze donor behavior, identify trends, and personalize your outreach efforts to acquire and retain more donors.