Blackbaud Luminate OnlineĀ® Benchmark Report Highlights
Blackbaud
MARCH 8, 2024
When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. The annual and lifetime value of a sustainer is usually higher than the average one-time giver because one-time givers are only retained at around 20%, according to Giving USA.
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