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Establish Rapport: The Often-Missed Step That Sets Up Major Gifts

The Fundraiser Coach

A Client Story: The Power of a Simple Comment One of my clients was a senior major gifts officer at a nonprofit committed to helping families of all shapes and sizes through a variety of community-based services. They will talk about their values and how they might express them through giving. ” Let the conversation breathe.

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Why Top-Earning Major Gift Officers Master Planned Giving—And How You Can Too

Center for Major Gifts

The highest-performing fundraisers in the nonprofit world arent always the loudest, most charismatic, or best-connected. You just need to decide that youre ready to be the kind of fundraiser who owns the full conversation todays gift and tomorrows legacy. Not because they work in planned giving. You dont need a new job.

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How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. website, print magazine, database, etc.) I learned about the magazine last year from Joe Pulizzi and Robert Rose on the This Old Marketing podcast. (I

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

Even though there aren’t as many people today reading actual newspapers or watching the 6 o’clock news these days, your local media still reaches a large audience of people in your community who need to know about your nonprofit’s work. A new building, whether you are breaking ground or ready to cut the ribbon. An upcoming event.

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The Supporter Journey – Is Your Nonprofit Leading the Way?

Tech Soup

Working at nonprofits, we all want to be better fundraisers, web innovators, and social media gurus in order to meet our mission. As mobile and social media innovations become more accessible, many nonprofits are struggling to find ways to implement these new channels. Ready to get started, or want to learn more?

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Best Practices When Running a Product Fundraiser

Get Fully Funded

You offer something for sale that benefits a nonprofit, and people scoop it up! Have people ready to help with distribution. Volunteers, sellers, and your nonprofit leadership need to feel like they are being informed on a regular basis about progress toward the all-important goal! Alas…they don’t. Be consistent.

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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. A nonprofit self-audit is a chance to back up and look at the whole picture, to see how your marketing efforts are performing and where you can improve. What’s working? Let’s take it one step at a time: 1.

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