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Rethinking Annual Giving Metrics: A New Storyline for Higher Ed

Blackbaud

Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. News & World Report metric of alumni participation , the impact of this ranking indicator is going to show in our data for years.

Metrics 98
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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, make sure you have the right tools and technology in place to capture these metrics. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs. Charitable giving saw a 2.1% Perform a deep data analysis.

Ethics 286
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Engage, request, repeat: The proven formula for retaining donors

Candid

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Highlighting the impact of donor gifts on your organization’s activities.

Retainer 111
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Are You Rocking Donor Retention 101?

Clairification

And lifetime value will be very, very small — unless you retain and upgrade donors over time. You love me. I love you. Let’s hang out and rock! Really, donors definitely want to rock and roll with you. It brings them joy and meaning! In other words, you must make donor engagement and retention a TOP priority.

Retainer 167
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Perfecting the Thank-You Call: How a Five-Minute Phone Chat Can Triple Donor Retention

Center for Major Gifts

Over time, measuring key metrics like retention rates and average gift size helps demonstrate the value of personal outreach. A quick, heartfelt phone call can be a game-changer when it comes to retaining donors and inspiring future giving. Once you have support from the top down, gather the donor information you need before calling.

CRM 52
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Blackbaud Luminate Online® Benchmark Report Highlights

Blackbaud

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. The annual and lifetime value of a sustainer is usually higher than the average one-time giver because one-time givers are only retained at around 20%, according to Giving USA.

Metrics 107
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Must-Have Members of Your Nonprofit’s Fundraising Team

Greater Giving

As it’s estimated that the cost of acquiring a new donor is five times that of retaining a current donor, it’s essential to have a dedicated staff member planning how to engage donors and keep them interested in your nonprofit’s mission and activities. In that case, it may make sense for one person to handle multiple roles.