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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps.

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Engage, request, repeat: The proven formula for retaining donors

Candid

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . This will inform how you make your appeal and how much you ask them to donate. Use that information to tailor your ask appropriately.

Retainer 111
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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

Ethics 284
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Tracking Performance: 6 Fundraising Data Points You Need

The Fundraising Coach

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Metrics 76
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How to increase support from mid-level donors.

amplifi

It’s important to look at psychographic information, like opinions, interests, and lifestyle, as well as audience demographics. This is also your chance to make your mid-level donors feel special with insider information you may not share with your entire donor base. READ MORE: Why are you struggling to retain donors?

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Building Successful Relationships With Major Donors: 4 Tips

Greater Giving

When you find ways to personalize these types of outreach, you can more effectively capture donors’ attention and retain their support. Sharing major donors’ impact is crucial to retaining their long-term support. Of donors who give regularly, 75% want information about the nonprofit’s impact. Report on donors’ impact.

CRM 52
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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. While retaining donors is far more cost-effective than acquiring new donors, nonprofits face a challenge as only 40-45% of donors typically continue their support. This is the magic of donor data. The result?