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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

Ethics 286
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Engage, request, repeat: The proven formula for retaining donors

Candid

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . This will inform how you make your appeal and how much you ask them to donate. Use that information to tailor your ask appropriately.

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Perfecting the Thank-You Call: How a Five-Minute Phone Chat Can Triple Donor Retention

Center for Major Gifts

Once you have support from the top down, gather the donor information you need before calling. Over time, measuring key metrics like retention rates and average gift size helps demonstrate the value of personal outreach. A quick, heartfelt phone call can be a game-changer when it comes to retaining donors and inspiring future giving.

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How to Win Grants in 2025

Think and Ink Grants

Measure and Communicate Success Effectively To earn and retain grant funding, organizations must provide clear evidence of their impact. This begins with defining your metrics of success before the project even starts. Use this information to craft compelling reports for funders and stakeholders.

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What Are the Best Practices for Conducting a Post-School Fundraiser Review?

Big Fundraising Ideas

Key practices include setting clear objectives, analyzing metrics, and celebrating successes to foster accountability andmorale. Quantify results: Use metrics like satisfaction scores, participation rates, and budget comparisons to identify patterns. Was everyone informed andaligned?

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Tracking Performance: 6 Fundraising Data Points You Need

The Fundraising Coach

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

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