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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

Ethics 284
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Engage, request, repeat: The proven formula for retaining donors

Candid

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . This will inform how you make your appeal and how much you ask them to donate. Use that information to tailor your ask appropriately.

Retainer 111
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Tracking Performance: 6 Fundraising Data Points You Need

The Fundraising Coach

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Metrics 76
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Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

Focus on Acquiring and Retaining Donors. They’ll also help you build profiles on your donors that include their contact information and communicatino preferences. So, if you know you want to attract high-impact donors and retain them, turn to the data in your CRM. Measure all fundraising metrics. Develop a Strategy.

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GivingTuesday Prep: Everything You Need for 2023

Qgiv

Type in non-sensitive information about your organization and ask ChatGPT to create a short email template to send to your donors. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics. This can help you develop an email campaign for your GivingTuesday.

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How to increase support from mid-level donors.

amplifi

It’s important to look at psychographic information, like opinions, interests, and lifestyle, as well as audience demographics. This is also your chance to make your mid-level donors feel special with insider information you may not share with your entire donor base. READ MORE: Why are you struggling to retain donors?