Planned Giving

DECEMBER 16, 2023

Viken Mikaelian is the CEO of PlannedGiving.com and Publisher of Giving Tomorrow Magazine. Interviewed by Karen Martin and Patrick O'Donnell, Editors, Giving Tomorrow Magazine. Number 3: Not putting a direct or indirect ask in every single marketing piece you put out. Competition can come from indirect and unexpected sources.

Indirect 93

Indirect Pass-Through Publishing Demographics 93

Get Fully Funded

DECEMBER 4, 2022

Here are several ways to get indirect coverage of your organization: Pitch a story about your organization’s cause with your Executive Director as a source. Think newspapers and magazines, even the free, weekly publications. Instead, focus on the cause. There are services such as Meltwater or Cision that generate media lists.

Media 122

Media Readiness Conference Indirect 122

Tech Soup

FEBRUARY 17, 2016

Magazines featured red stickers so that people could add a red accent themselves where they wanted it. For instance, Good Magazine created an infographic that uses connections to compare direct consumption of water via showering with indirect consumption via the food we eat. The campaign featured the mark on billboards in red.

Indirect 36

Indirect Publishing Education Goals 36

Tech Soup

FEBRUARY 17, 2016

Magazines featured red stickers so that people could add a red accent themselves where they wanted it. For instance, Good Magazine created an infographic that uses connections to compare direct consumption of water via showering with indirect consumption via the food we eat. The campaign featured the mark on billboards in red.

Indirect 36

Indirect Publishing Education Goals 36