Donor Readiness: The Secret of All Successful Capital Campaigns
Gail Perry Group
APRIL 30, 2024
Donor Readiness is a Factor Many People Overlook. There’s that humbling moment when you review your Campaign Gift Table that outlines the gifts needed to reach your goal. We Overlook Donor Readiness at our Own Peril. What happens if you rush into the campaign without evaluating your donors’ readiness? What is a Noodler?”
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