Reach Your Target Audience: 5 Effective Segmentation Tips
Pamela Grow
SEPTEMBER 25, 2024
Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. between 2022 and 2023. Let’s get started! Select segmentation criteria.
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