"Thank U, Next" Fundraising
The Fundraiser Coach
JANUARY 20, 2025
With the pressure of ever rising revenue goals, lack of full staffing, or a focus on "getting the gift," some fundraisers fall into the trap of treating donors like transactions. As I noted in " Affinity Eats Capacity for Breakfast ," chasing dollars without alignment to donor values can lead to missed opportunities and eroded trust.
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