Does Cold Major Donor Outreach Really Work?
Joe Garecht Fundraising
APRIL 12, 2025
In direct mail prospecting, you rent a list of people who you think might be a good match for your non-profit, because they support similar organizations or purchase products, read magazines, or are members of clubs that make you think they care about your mission. Yes, it does. To be honest, I was tempted to leave this article there.
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