Retaining First Time Donors this GivingTuesday
Blackbaud
NOVEMBER 20, 2024
GivingTuesday presents an invaluable opportunity for nonprofits to capture the generosity of first-time, spontaneous givers. These donors, who contribute without prior planning, can be the unsung heroes of your end-of-year fundraising. While they may yet be known to you, you are likely already on their radar.
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