Rethinking Annual Giving Metrics: A New Storyline for Higher Ed
Blackbaud
OCTOBER 4, 2024
For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger gifts from fewer donors. With my co-host, Brian Kish, we pour over data from Blackbaud’s donorCentrics® and Fundraiser Performance Management. Maybe we need to focus our attention on narrower metrics.
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