Fundraising Indirect Magazine 
Planned Giving
DECEMBER 16, 2023
Viken Mikaelian is the CEO of PlannedGiving.com and Publisher of Giving Tomorrow Magazine. Interviewed by Karen Martin and Patrick O'Donnell, Editors, Giving Tomorrow Magazine. The firm has expanded to offer just about any marketing product a fundraiser could dream up. Competition can come from indirect and unexpected sources.
Get Fully Funded
DECEMBER 4, 2022
Here are several ways to get indirect coverage of your organization: Pitch a story about your organization’s cause with your Executive Director as a source. Think newspapers and magazines, even the free, weekly publications. And it should be part of your annual fundraising plan. Instead, focus on the cause.
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