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Giving Tuesday: Don’t Take the Money and Run

Clairification

And a huge part of your goal with Giving Tuesday should be to strengthen your bonds with donors. Your goal with any fundraising strategy is to retain and, ultimately, upgrade these transactional donors. The name of the game in the business of sustainable fundraising is lifetime donor value. Run towards , not away.

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13 Top Secrets of Donor Thank You Letters Revealed

Clairification

Now… you should be devoting at least as much time to thanking the donors who responded to your appeals, with the goal of retaining and upgrading them over time. To Retain Donors, Stand Out from the ‘Get Go’ Believe me, most donors aren’t sticking around. it sounded like another fundraising appeal).

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Why are Good Nonprofit Fundraisers Hard to Keep? RESPECT

Clairification

I can’t get no… Oh, I can’t get no… satisfaction… Fundraisers report money is the number one reason they leave their jobs [See Part I of this two-part series here ]. The real reason fundraisers leave their jobs, and the sector, is very similar to why donors leave you. I gave you a hint in the title.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Define your segmentation goals. Any strong strategy starts with goal-setting. between 2022 and 2023. Let’s get started!

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6 Tips to Retain Volunteers

Blackbaud

It’s imperative that you recruit a strong volunteer base and, more important, retain volunteers by valuing their time, effort, and skills. If you’re ready to make a plan to retain your volunteers, start with these six tips. Document this important role and codify the goals for both the volunteer and the organization.

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Retaining First Time Donors this GivingTuesday

Blackbaud

These donors, who contribute without prior planning, can be the unsung heroes of your end-of-year fundraising. Retain and Set the Stage for Next Year Turning a one-time donation into ongoing support can significantly boost your organization’s impact. While they may yet be known to you, you are likely already on their radar.

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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Heres why you should prioritize a thorough review: Measure Performance Track goals like attendance, revenue, and donor engagement.

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