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Why fundraising communication is different

Hands-On Fundraising

The focus is different in fundraising This is a big difference that can cause friction in your organization. Fundraising communication is about the donor and the beneficiary. That’s why “branding” is less important in fundraising. Your organization fades into the background. You’re a means to a meaningful end.

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"Thank U, Next" Fundraising

The Fundraiser Coach

In the world of major gift fundraising, relationships ought to be at the heart of the work we do. With the pressure of ever rising revenue goals, lack of full staffing, or a focus on "getting the gift," some fundraisers fall into the trap of treating donors like transactions. ” Why does transactional fundraising happen?

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Successful Fundraising is Emotional Fundraising

Joe Garecht Fundraising

Ive noticed a trend in fundraising communications recently. Many of the fundraising letters and newsletters I receive are interchangeable just take the few sentences about Organization Xs mission and insert Organization Y, and theyre essentially the same letter. Remember, successful fundraising is emotional fundraising.

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The New Rules of Fundraising: Human First, Digital Fast

Clairification

Eight years ago, I wrote an article asking, “Why Aren’t You Doing More Online Fundraising?” Today, the question isn’t whether your nonprofit should be fundraising online. The new rules of fundraising aren’t just about technology. Moment: You Don’t Fundraise Digitally. You Fundraise Humanly — in a Digital World.

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AI for Grant Writing: 20+ ChatGPT Prompts You Can Use

This prompt guide for ChatGPT contains 20+ tested ChatGPT prompts, along with tips on how to use this tool the best way. Nonprofits can engage with ChatGPT to brainstorm ideas, refine project plans, and craft compelling narratives for grant proposals.

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Your Online Nonprofit Fundraising Playbook Starts Here

Clairification

In Part 1 , we reframed what digital fundraising is really about: not just mastering tools, but learning to connect with heart and humanity — in the places your donors already live: online. Four Essentials for Running a Successful Online Fundraising Campaign You don’t need to be everywhere or do everything. It’s emotional.

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The 3 Fundraising Sayings My Clients Hear Me Say Over and Over Again

Joe Garecht Fundraising

I repeat these sayings often because they are true, and each captures something important that can help your non-profit better understand the fundraising process. Here are my top 3 fundraising sayings, in no particular order: #1: Big vision, big gifts. There are so many things in fundraising that can seem unnatural.