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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year.

Metrics 98
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Post-Event Follow-Up to Foster Long-Term Donor Relationships

Pamela Grow

Nonprofit events are a powerful way to showcase your mission and raise critical funds. From the excitement of bidding in an auction to the inspiring stories shared on stage, these events are unforgettable experiences for your attendees. Thats why post-event follow-up is essential to your overall event strategy.

Metrics 147
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"Thank U, Next" Fundraising

The Fundraiser Coach

Pressure to Meet Metrics: Fundraisers are often measured (sometimes exclusively) by dollars raised, not relationships nurtured, leading to a “chase the next gift” mentality. This includes aligning metrics and goals to reward relationship-building, not just dollars raised. It omits avenues for relationship building.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. What was your profit margin?

Metrics 98
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How to Get Approval to Use Tech for Your Next Event

DoJiggy

Organizing an event, whether its a charity gala or a school carnival , involves juggling multiple moving parts. Fortunately, incorporating technology into your event planning process can significantly boost efficiency and revenue. Real-Time Updates: Event software can send reminders to attendees or update them about schedule changes.

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3 common fundraising mistakes nonprofits make—and how to avoid them 

Candid

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Event communications. Sync your nonprofit event management platform with your constituent database so you can use your segments to inform your event communications. Distinguish between past and first-time event attendees in your pre-event and post-event messages to acknowledge each supporter’s unique event history.