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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year.

Metrics 98
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Post-Event Follow-Up to Foster Long-Term Donor Relationships

Pamela Grow

Nonprofit events are a powerful way to showcase your mission and raise critical funds. From the excitement of bidding in an auction to the inspiring stories shared on stage, these events are unforgettable experiences for your attendees. Thats why post-event follow-up is essential to your overall event strategy.

Metrics 147
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"Thank U, Next" Fundraising

The Fundraiser Coach

Pressure to Meet Metrics: Fundraisers are often measured (sometimes exclusively) by dollars raised, not relationships nurtured, leading to a “chase the next gift” mentality. This includes aligning metrics and goals to reward relationship-building, not just dollars raised. It omits avenues for relationship building.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. What was your profit margin?

Metrics 98
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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

Blackbaud

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 116
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How to Get Approval to Use Tech for Your Next Event

DoJiggy

Organizing an event, whether its a charity gala or a school carnival , involves juggling multiple moving parts. Fortunately, incorporating technology into your event planning process can significantly boost efficiency and revenue. Real-Time Updates: Event software can send reminders to attendees or update them about schedule changes.

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How to Make Your Nonprofit Messages Stand Out In a World Filled With Information

Ann Green's Nonprofit

This is very common for fundraising campaigns and inviting people to events, as well as including a link to your email newsletter on your social media platforms. Youll also want to send regular reminders for fundraising appeals and event invitations. The same is true for event invitations or recruiting volunteers.