Remove Events Remove Goals Remove Metrics
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps. Impact updates.

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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. What was your profit margin?

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"Thank U, Next" Fundraising

The Fundraiser Coach

With the pressure of ever rising revenue goals, lack of full staffing, or a focus on "getting the gift," some fundraisers fall into the trap of treating donors like transactions. A colleague shared her experience of making a large, multi-year pledge after a wealth event in her life, Since then, she's received little personal communication.

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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green's Nonprofit

B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event. Once it comes time to get the word out about your event, you quickly realize you don’t have that much money left in your budget to create promotional materials and decide to deprioritize marketing.

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Which Event Formats Work Best?

Greater Giving

Which Event Formats Work Best? Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. Many considerations go into deciding between in-person, virtual, or hybrid events. The downside is that in-person events can be expensive.

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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

A very common “go-to” funding idea for small nonprofits is fundraising events. Events are a great way to bring like-minded people together and have a good time in the name of your cause. Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. And that’s where the RIGHT event comes in.