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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year.

Metrics 98
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"Thank U, Next" Fundraising

The Fundraiser Coach

With the pressure of ever rising revenue goals, lack of full staffing, or a focus on "getting the gift," some fundraisers fall into the trap of treating donors like transactions. A colleague shared her experience of making a large, multi-year pledge after a wealth event in her life, Since then, she's received little personal communication.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps. Impact updates.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. What was your profit margin?

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3 common fundraising mistakes nonprofits make—and how to avoid them 

Candid

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

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How to Get Approval to Use Tech for Your Next Event

DoJiggy

Organizing an event, whether its a charity gala or a school carnival , involves juggling multiple moving parts. Fortunately, incorporating technology into your event planning process can significantly boost efficiency and revenue. Real-Time Updates: Event software can send reminders to attendees or update them about schedule changes.

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Have a Matching Gift? Maximize Its Potential with Automated Matching 

CauseVox

Picture this: as donations roll in, a progress bar fills up automatically, showing exactly how close you are to hitting your matching goal. Plus, when there is a match in place, these metrics automatically double! Plus, it’s a great way to encourage more sponsorships for future events!

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