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Key Trends Shaping Major Gift Fundraising in 2025

Gail Perry Group

With economic changes, technological advancements, and evolving donor priorities, fundraisers need to adapt their strategies to thrive in this dynamic environment. Lets explore the most significant trends shaping major gift fundraising in 2025and how your organization can respond effectively. Takeaway: Be careful. Ready to Take Action?

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Is Our Storytelling Ethical?

Ignited Fundraising

Is our storytelling ethical? And what does it mean to tell stories that are ethical? Storytelling /ˈstôrēˌteliNG/ the activity of writing, telling, or reading stories Ethical /ˈeTHəkəl/ relating to beliefs about what is morally right and wrong As a self-titled master storyteller, I’ve lightly touched on this topic for years.

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Community-Centric Fundraising: Equity, social justice, and an abundance mindset 

Candid

The Community-Centric Fundraising (CCF) movement was founded by and centers BIPOC (Black, Indigenous, and people of color) communities worldwide. What is Community-Centric Fundraising? Historically, fundraising has been grounded in a competitive environment that creates a mindset of scarcity and cutthroat nonprofit survival.

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Power of Nonprofit Storytelling | Ethical Storytelling: 3 Keys to Sharing Sensitive Stories

Pamela Grow

These steps have been synthesized from the 2023 Ethical Storytelling Report , which includes the perspectives of 20+ storytelling experts and boots-on-the-ground nonprofit professionals. Founder of 4 Da Hood Ethical storytelling starts with story collection. Words matter; actions speak. A better result.” – Frank Velásquez Jr.,

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Ethical Storytelling + Nonprofit Fundraising

Greater Giving

But asking someone, especially someone who is already in a vulnerable situation, to share what is typically a deeply personal and sensitive story can create a host of ethical dilemmas. Ethical and empowering storytelling is also BETTER and more effective storytelling for fundraising! o Trustworthiness and transparency.

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Evolving Top Nonprofit Storytelling Practices

Clairification

Related to this are the ethics of making poster children of clients. Program staff may fear the commodification of stories as “sales products” for fundraising. I’d like to address (1) the overarching storytelling challenge, with specific attention to both the (2) white saviorism and (3) ethics conundrums. Let’s begin with. (1)

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Tips for using AI technology to do good—safely and ethically 

Candid

As generative AI tools like ChatGPT become increasingly widely available, the need to ensure they’re used safely and ethically also becomes ever more urgent. These articles explore the ethical considerations AI technology raises for the sector and ways to address them. The top 3 benefits of AI for fundraisers.

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