Remove Engineering Remove Media Remove Metrics
article thumbnail

Nonprofit Marketing Analytics: Which Metrics to Watch and Why

Blackbaud

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 116
article thumbnail

How To Build a Strong Online Presence for Your Nonprofit

Greater Giving

From designing a user-friendly website to leveraging social media, these simple yet effective strategies will empower your organization to shine in the digital space. When creating your pages, keep search engine optimization (SEO) best practices in mind. This will ensure search engines like Google easily find your site.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Fundraising writing best practices (says AI)

Tom Ahern

Leverage Multi-Channel Consistency Why: Reinforce your message across email, social media, direct mail, and phone calls. Expert: Mal Warwick ( How to Write Successful Fundraising Letters ) calls urgency the engine of fundraising appeals. Consistency builds familiarity. Simplify Your Ask Why: One clear, specific request (e.g., $50

AI 52
article thumbnail

How to Reach New Audiences With Your Nonprofit’s Message

Ann Green's Nonprofit

Offer incentives to current donors to encourage participation, such as: Complimentary nonprofit-branded merchandise Gift cards VIP event access Thank donors who participate in the program with a personal appreciation message and recognition on your social media pages and email newsletters. Take an active social media approach.

Media 179
article thumbnail

Keep Your Eye on These 5 Website Data Metrics + Tips

The Fundraising Coach

If you’re unsure about which data metrics to keep an eye on, then you’re in the right place. In this guide, we’ll cover everything you need to know about website data metrics, including: . Why Are Website Data Metrics Important? Top Website Data Metrics to Track. Why Are Website Data Metrics Important? .

Metrics 64
article thumbnail

Unlock the Power of Social Media for Fundraising: Tips and Strategies to Boost Your Success

Get Fully Funded

Using social media for fundraising isn’t a new strategy. But social media is only a tool. You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. Which Social Media Platforms Should You Be On? Almost everyone is on Facebook.

Media 98
article thumbnail

Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Center for Major Gifts

Remove duplicates, verify contact details, and capture crucial data points like donation history, event attendance, and engagement metrics (e.g., If appropriate, celebrate their contribution publiclythrough social media or newsletterswhile respecting any preferences they may have regarding anonymity. email opens).