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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

Blackbaud

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Why does it matter? Why does it matter?

Metrics 116
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Top 10 Fundraising writing best practices (says AI)

Tom Ahern

Expert: Mal Warwick ( How to Write Successful Fundraising Letters ) calls urgency the engine of fundraising appeals. Show Impact with Metrics Why: Quantifiable outcomes (Your $100 provides 20 meals) build credibility. Simplify Your Ask Why: One clear, specific request (e.g., $50 50 feeds a child for a month) reduces confusion.

AI 52
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Keep Your Eye on These 5 Website Data Metrics + Tips

The Fundraising Coach

If you’re unsure about which data metrics to keep an eye on, then you’re in the right place. In this guide, we’ll cover everything you need to know about website data metrics, including: . In this guide, we’ll cover everything you need to know about website data metrics, including: . Why Are Website Data Metrics Important?

Metrics 64
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How To Build a Strong Online Presence for Your Nonprofit

Greater Giving

When creating your pages, keep search engine optimization (SEO) best practices in mind. This will ensure search engines like Google easily find your site. Enter those words or phrases into a tool like Google Keyword Planner to discover their monthly traffic, click-through rate, and other relevant metrics.

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Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Center for Major Gifts

Remove duplicates, verify contact details, and capture crucial data points like donation history, event attendance, and engagement metrics (e.g., A defined moves management framework makes your fundraising efforts more efficient and fosters genuine, long-term connections with donors. What is Moves Management? email opens).

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Elevate Your Funding Prospects: Key Grant Writing Resources Revealed

Allied Grant Writers

Evaluation Plan : A strategy for assessing the success of the project, including metrics to measure impact. Grant Search Engines Grant search engines serve as essential tools for identifying potential funding sources. Crafting a Compelling Proposal A well-crafted proposal is at the heart of successful grant applications.

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Unlocking Opportunities: Step-by-Step on How to Apply for a Grant

Allied Grant Writers

Online databases and search engines designed specifically for grants can be valuable resources. Researching Grant Options The first phase in identifying suitable grants involves thorough research. Various sources provide information on available grants, including government agencies, private foundations, and educational institutions.