“Don’t be evil”: Using Google Ad Grants to tackle societal problems
Candid
APRIL 13, 2021
Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . This strategy may garner fewer clicks than a more indirect, general approach, but the quality of traffic will be much higher. Its product is so ubiquitous it’s commonly used as a verb.
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