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Fundraising Efficiently: 3 Ways to Improve Your Operations

Ann Green's Nonprofit

Following capital campaign best practices can be incredibly efficient, despite these fundraising goals being among the highest your organization ever pursues. Goals need to strike the right balance of being ambitious but realistic. Goals need to strike the right balance of being ambitious but realistic.

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Your Best “No BS” Nonprofit Resources

Pamela Grow

All day long your goals are hijacked. Another day goes by, and once again, your most important goals are put on hold. What would be possible if you followed through on your best intentions? Engaging, consistent donor communications provide the engine behind your fundraising program. Ann Handley.

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Nonprofit SEO 101: Make it easy for supporters to find you online 

Candid

Enter search engine optimization (SEO). SEO is a set of techniques for making your website more discoverable to people using search engines to find information. If you’re new to SEO, it’s helpful to first understand the basics of how search engines like Google, Bing, and Yahoo work. How does nonprofit SEO work?

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Achievable. Time-bound.

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Philanthropy must prioritize elevating and including Black voices

Candid

I am a Black women nonprofit founder that I started my nonprofit Science, Engineering and Mathematics Link Inc. also known as SEM Link, in 2005 because of my desire to ensure that Black children are integrated into the pipeline for the future Science, Technology, Engineering and Mathematics (STEM) workforce.

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Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need. But first: what is SEO? It’s that simple. Try Google.

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CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits

Selfish Giving

Natasha makes the case for short videos that give viewers a powerful taste of the aspirational goals of a cause. She also offers some tips for nonprofits that want to make their own impactful videos, and gives her perspective on the new six-second video app Vine.