article thumbnail

How to Make Your Nonprofit Messages Stand Out In a World Filled With Information

Ann Green's Nonprofit

You can see how easy it is for your electronic messages to get lost in the shuffle. While youll likely use electronic communication pretty regularly, dont discount direct mail. We get far less postal mail than electronic communication. We get far less postal mail than electronic communication.

article thumbnail

How Will You Welcome Your New Donors?

Ann Green's Nonprofit

Another question to ask is whether your donors prefer print or electronic communication. Start with a special thank you According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. They have a higher recall of it than the appeal that generated the gift.”

Donation 212
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Are You Building Relationships With Your Donors?

Ann Green's Nonprofit

Giving Tuesday is the worst example of this, with Year End close behind. Generally, it happens way too often. Remember this Building relationships is just as important as raising money. The concept of relationship fundraising has been around for a while, even though its not always implemented. The two go together. That includes fundraising appeals.

Donation 175
article thumbnail

Snapshot of Worldwide Electronics Recycling 2013

Tech Soup

Just thought I'd take a look at the state of electronics recycling around the world to see how we're doing. Unfortunately, electronics recycling is a comparatively low priority in many countries. This represents the total amount of electronic waste that an average person in the UK is likely to consume in their lifetime.

article thumbnail

How to Create an Engaging Nonprofit Impact Report

Ann Green's Nonprofit

Now you have a dilemma. Organizations need to share accomplishments and show gratitude to their donors, but is the annual report the best way to do that? First, lets stop calling it an annual report and call it an impact or gratitude report instead. In this post, Ill use the term impact report (but dont forget about gratitude).

Nonprofit 171
article thumbnail

Go All In on Monthly Giving

Ann Green's Nonprofit

If your organization doesnt have a monthly/recurring giving program or its fairly small, why is that? Whether youre a big or a smaller organization or your fundraising went well last year or it didnt, monthly giving makes so much sense (or cents). In short, you need to go all in on monthly giving. Political candidates do it all the time.

Donation 175
article thumbnail

How You Can Plan a Multichannel Fundraising Campaign

Ann Green's Nonprofit

Send your donors a Happy Thanksgiving message, preferably by mail, but an electronic message is fine. Week of December 4 Start making reminder calls, along with sending electronic messages. You may need to send another letter or a reminder postcard to donors who don’t use electronic communication. And, keep it positive.