Rethinking Annual Giving Metrics: A New Storyline for Higher Ed
Blackbaud
OCTOBER 4, 2024
For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger gifts from fewer donors. Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Here are two explanations.
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