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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

Blackbaud

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 117
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3 common fundraising mistakes nonprofits make—and how to avoid them 

Candid

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green's Nonprofit

Keep in mind that taking a multichannel approach , such as sharing links on social media or through QR codes in your direct mail, can help you direct multiple audiences to your website and keep your organization at top of mind. As you share content on social media, track metrics, like impressions and likes, to assess your performance.

Budget 289
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Social media posts. While you can’t send social media posts directly to supporters in different segments, you can still tailor your content to different audiences. For example, you may create a social media campaign that targets volunteers with the giving capacity to become major donors.

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7 Emerging Trends for 2025: Is Your Nonprofit Prepared?

GrantNews

Because of this, we expect 2025 to provide a platform for social funding on behalf of causes like equality, inclusion, mental health, and other support for underrepresented groups to use social media to increase awareness for their cause. Social fundraising is when a nonprofit showcases a social cause it is missioned to address.

AI 120
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How nonprofits can deepen corporate partnerships

Candid

Think beyond traditional volunteering Nearly half (49%) of Civic 50 employees engage in company-sponsored volunteer activities such as employee resource groups and educational initiatives. Or a Fortune 500 company might provide professional development training to your nonprofit staff.

Nonprofit 111
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Convert the Next Wave of Rage Donors into Lifelong Supporters

Blackbaud

Are they active with election- or issue-related social media: likes, dislikes, shares, comments? The window of opportunity to engage more deeply with rage givers is relatively small, so consider conducting a short donor survey via email or social media. Respond to their social media posts. Educate them about your mission.

CRM 105