Shining a Light Clairity Click-it: Nonprofit Links + Free Resources
Clairification
DECEMBER 1, 2022
As we enter the season of light, and you move into full-steam-ahead year-end fundraising mode, there’s something I want to remind you about your messaging. “Oh, by the way, it’s not about you. The biggest mistake you can make is thinking your organization is the story. People aren’t buying your organization. When someone asks: “What do you do?
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