Why You Need to Plan a Multichannel Fundraising Campaign
Ann Green's Nonprofit
OCTOBER 23, 2024
Year-end fundraising season is here. I’m already seeing appeal letters in my mailbox and this is just the beginning. Speaking of appeal letters, you should plan to send one by mail. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed.
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