Reach Your Target Audience: 5 Effective Segmentation Tips
Pamela Grow
SEPTEMBER 25, 2024
Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023. To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. The best way to accomplish this feat is through segmentation: the process of grouping your supporters based on their similarities and sending them targeted messages they’re more likely to respond
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