Sat.May 07, 2022 - Fri.May 13, 2022

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How to Achieve Multicultural Marketing at Your Nonprofit

NonProfit PRO

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

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Key takeaways from ABFE 2022 Harambee: Let’s All Pull Together

Candid

ABFE held their annual conference “Harambee: Let’s All Pull Together” recently with a mix of in-person and hybrid sessions. Several Candid team members attended, including director of research Grace Sato who presented at the session “Historic Partnerships, Historic Change: Using Philanthropy to Transform HBCUs and their Impact on the Black Community”; and senior director of research Cathleen Clerkin and senior research analyst Mantin Diomande who both spoke at “Black-led Nonprofit Organizations:

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The Growth Paradox for Nonprofit Organizations

Blue Avocado

We have been talking about the Overhead Myth and the Nonprofit Starvation Cycle for many years, but there has been only modest progress on donor demands that result in underinvestment in nonprofit infrastructure, and malnourished organizations. But if the Overhead Myth keeps us all hungry, the Nonprofit Starvation Cycle is not all the donors’ fault. […].

Nonprofit 118
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What Makes a Good Donate Button?

CauseVox

Here’s a surprising truth for a lot of nonprofit organizations: the donate button on your website is a really big deal! A good donation page is more than a pretty website: it can increase both your number of donors and the size of their donations. More than half of donors worldwide prefer to give online with a credit or debit card, so your online donation page can’t just be an afterthought.

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AI for Grant Writing: 20+ ChatGPT Prompts You Can Use

This prompt guide for ChatGPT contains 20+ tested ChatGPT prompts, along with tips on how to use this tool the best way. Nonprofits can engage with ChatGPT to brainstorm ideas, refine project plans, and craft compelling narratives for grant proposals.

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When Nonprofits Put Policy Over People

NonProfit PRO

Your people are your most important resource. Since they are doing such amazing work, don’t allow policies that punish them, but look to reward, encourage, and celebrate them instead.

Policy 107

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4 Grant Writing Tips for Your Nonprofit's Technology Project

Tech Soup

Today, more and more nonprofits seek funding to invest in technology-driven projects. Although many traditional grant writing skills apply, there are distinct differences in how to approach technology-centric grant applications.

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[Webinar] How to Organize a P2P Fundraising Campaign

CauseVox

What is the #1 way for you to reach new donors and engage your supporters? Peer to peer fundraising. Why is peer to peer fundraising the #1 way? It’s the highest performing fundraising approach on CauseVox that outperforms all other ways of digital fundraising (200% more results typically). How can you capitalize on P2P fundraising? Peer-to-peer fundraising activates your supporters to fundraise for you, helping you reach new donors, engage existing supporters, and reach fundraising goals quicke

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Effective Board Orientation: As Much About the Nature of Trusteeship as the Organization Itself

NonProfit PRO

Board orientation for new or prospective members can be as varied as the organizations those trustees have been called to serve, and a strong orientation program is critical to effective board governance. This is a first opportunity for novice trustees to develop their understanding of board operations.

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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

Once you set your marketing plan in motion, you’re not done. You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. Otherwise, you can spend a lot of time being busy, but not being productive. You see, marketing is a cycle of execution, analysis, and tweaking. What’s working?

Metrics 69
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9 Ways to Avoid Overspending on Your Nonprofit's Technology

Tech Soup

When it's time for new technology, cost is one of the first things that comes to mind for most nonprofits. It can be a real balancing act. You want to get the right technology to help your organization work more efficiently and achieve your mission. But you don't want to pay for software that you don't need or face unexpected costs down the road.

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How a Donor Pipeline Can Help Attract and Retain Donors

Qgiv

Growing your base of supporters is essential for growing revenue at your nonprofit organization. You can accomplish more when there’s a larger group of donors backing your nonprofit and making it happen. Ensure that you’re able to do your best work by setting up a donor pipeline: a structured way to attract, cultivate, and retain your donors. Not sure what your donor pipeline should look like?

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This Is Why Your Strategic Plan Is Failing

NonProfit PRO

If you find strategic planning to be boring, time-consuming, and difficult to put to use, you're not alone. A simple and effective plan is essential in determining success. Here are some of the top reasons why you may be struggling to get your plan off the ground and create real impact.

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How Small Nonprofit Organizations Can Optimize Online Giving

Get Fully Funded

If you’re searching to find more donors for your nonprofit and increase your incoming revenue, the Internet and your nonprofit website are great places to start. After all, as our fundraising landscape continues to change and the nonprofit sector is filled with new and exciting software solutions, online engagement is becoming more important than ever. .

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How Do I Get There? User Flow in Nonprofit Websites

Tech Soup

These days, many nonprofits know that they need a website to help drive awareness, collect donations, and serve their target communities. Without an overarching eye on the user journey, however, the execution of this task can often turn a website from a helpful tool to a burdensome brochure. The multipolar demands on users' attention mean that nonprofit websites require clear, usable, and effective design.

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My Own Worst Enemy: When the Boss Makes Life Difficult, But You Work for Yourself

DH Leonard Consulting & Grant Writing Services

In September 2020 I penned an article entitled Battling Burnout as a Grant Professional where I shared several resources to help overcome the struggle. My number one suggestion was communication and transparency with your supervisor, because if you are not open and honest with your struggles, how can they be expected to improve the situation? A good boss can ease the burden, help determine the priorities, remove the “extras” that aren’t necessary to meet your organization’s mission, and so much

Burnout 52
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How to Engage More Volunteers With Text Messaging Campaigns

NonProfit PRO

Volunteers are one of the many important lifelines for nonprofit organizations. To achieve goals with volunteers, requires planning, organization and effective communication since engaging with volunteers is just as important to fundraising as it is to engage with donors. .

Goals 105
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Marketing Matching Gifts To Your Internal Team

Double the Donation

Employees (or volunteers, for that matter) of any nonprofit should believe in their mission wholeheartedly. At the same time, team members across all roles and departments should be encouraged to further their good work in any way they can. Why else would a person dedicate their life to any profession? Sure, some people might work […].

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Bright Idea: Create a Walk with a Twist like SARC of Harford County

Qgiv

Who they are: SARC (the Sexual Assault/Spouse Abuse Resource Center) formed in 1978 when residents in Harford County, Maryland reacted to a lack of services and support for victims of assault and domestic violence. Their mission is to provide a lifeline for victims and survivors of domestic violence, sexual violence, and stalking by providing a safe haven, advocacy, resources, and hope in their community.

Media 52
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Keeping Your Members Engaged on Zoom

Tech Soup

Zoom is a video conferencing platform offering all of the functionality needed for small group meetings, training sessions, webinars, large events, and more. Thousands of nonprofits rely on it for board meetings, onboarding volunteers, and even fundraising galas. Besides intuitive functionalities and an adaptable interface, there are a range of handy features in the platform that can help to keep users engaged.

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The Value of a Monthly Donor Concierge

NonProfit PRO

Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.

Nonprofit 105
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Marketing Matching Gifts On Your Website

Double the Donation

Your website is likely the number one place where donors come to learn about your mission and, ultimately, make a contribution to the cause. Marketing matching gifts on your website is a great way to promote the opportunity while encouraging donors to give more?—and make a matching gift request. While many of your site’s visitors […].

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Good Enough Now

Fundraising HayDay

The work is piling up - grant deadlines, conference presentations, a new capital campaign, the next fundraising gala, and other duties as assigned. You feel like you're a jack of all trades, but a master of none. How do you get to the place where you feel good enough and are okay with that? Join our conversation with Jess Pettitt, author of Good Enough Now, as she shares how to "do the best we can with what we have some of the time.

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How to Prepare Guests for COVID Protocols at Your Event!

Greater Giving

Let your guests know what to expect so they can come prepared—COVID Protocols at your event. As a growing number of nonprofits move toward holding live events this year, health and safety precautions are a priority. Some events ask for proof of vaccination for entry, a recent COVID negative test result, or provide on-site testing. Let your guests know ahead of time about any COVID Protocols, including mask mandates, limitations on guest counts, or other requirements for entry.

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The NonProfit Voice Ep #63: How Pan-Mass Challenge Is Gearing Up for a Brand New Fundraising Event to Further Its Mission

NonProfit PRO

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Jarrett Collins, president of Pan-Mass Challenge, a bike-a-thon that benefits the Dana-Farber Cancer Institute.

IT 105
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Marketing Matching Gifts With Direct Mail Outreach

Double the Donation

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts. This way, you’re able to reach a significantly wider audience while offering additional touchpoints to make your materials […].

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Reimagining Candid’s return to office

Candid

It’s the question on all our minds as we look to a world in which we coexist with COVID-19: what does a return to the office look like? Entirely remote or entirely in-person arrangements don’t appeal to a majority of the workforce, but the murky area in between has proved to be incredibly challenging to navigate. COVID-19 forced organizations to reconsider how work gets done, and Candid was no exception.

Retainer 113
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Newsletter: Shocking & Sad News (But Not Serious) ; Charity Partners with Garden Centers to Promote Safe Sex ; Why Your Nonprofit Needs to Get ‘Grief-Smart’

Selfish Giving

??? Three things this week. ?? Join me and Accelerist CEO Brittany 'Brit-Bit' Hill ??????? Tomorrow, May 12th @ 3pm EDT for the unveiling of the very latest research on giving at the register (aka Point-of-Sale fundraising). ?? Economic issues. Brittany will unpack how economic factors like inflation and interest rate spikes will influence POS giving through the rest of the year. ??

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FREE Marketing Webinar on Nonprofit Branding

NonProfit PRO

Your brand can play a big part in attracting and retaining donors. But do you know how to market your brand effectively? Get answers to all your questions about branding from a renowned nonprofit design expert, Lidia Varesco Racoma, in our free Ask Me Anything-style workshop. This collaborative and fun Q&A will offer insights and tips for making your organization’s branding more targeted.

Retainer 102
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How to Fundraise from Gen X in 2022

NonProfit PRO

Gen X gives more than 23% of all charitable dollars, but they’re often forgotten in between the large Baby Boomer and Millennial generations. Join FreeWill’s Co-CEO, Patrick Schmitt, on May 24th at 12pm ET for a free webinar on the trends and motivations shaping Gen X donors, as well as strategies for successfully fundraising from this group in 2022.

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6 Tips to Improve Your Advocacy Right Now

NonProfit PRO

As we all know, advocacy is part of the mission at almost every nonprofit. What is not often discussed is that many government affairs professionals say it’s getting harder to do and they need more effective tactics. Here are six tips, including ways to improve your advocacy program and pitfalls to avoid.

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How to Write a Superb Case Statement

NonProfit PRO

A superb case statement communicates to the donor why funds are urgently needed and why philanthropic support makes sense. When executed well, a case statement inspires your donors to invest in your future. Here are tips to help you write, and present, a top-shelf case statement.

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The Importance of Public School Educational Foundations

NonProfit PRO

I recently attended a founders luncheon at Lawrence Township Schools. Each year, all former presidents of the foundation are invited to meet the superintendent of schools and receive an update on public education in the township and state of Indiana. .

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ShopWithScrip Rebrands as RaiseRight

NonProfit PRO

ShopWithScrip, the largest gift card fundraising platform in the United States, has rebranded as RaiseRight and announced that Lou Agnese, an executive with extensive experience in consumer-facing digital marketplaces, has been appointed as CEO to drive a new era of growth.