6 Strategies to Convey Your Most Emotional Fundraising Appeal Story
Clairification
OCTOBER 14, 2024
People are wired for stories. We use them to understand our world. But do the same stories work in any time? For any person? No. You need to understand your SMIT story – ‘Single Most Important Thing’ – at this moment in time. And that SMIT will change, depending on the environment in which you’re operating. You need to know your audience. Today. The story you told last year may not work as well this year.
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