Loyalty is the New Nonprofit Donor Currency: Part 1
Clairification
MARCH 18, 2024
That’s right. Loyalty. Not wealth. Not money. Not even attention. Because merely grabbing the attention of someone with either capacity or inclination to give is no guarantee philanthropy will follow. Today I’d like to illuminate: Truths about what drives philanthropy, Challenges nonprofits have developing and implementing strategies that take these truths into account, and Suggestions for moving forward with a new paradigm to generate increased philanthropy.
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