What’s in My Mailbox | “We created a brand new revenue stream!”
Pamela Grow
APRIL 10, 2024
Email or print donor newsletter? Smart nonprofits utilize both to keep their donors close. But only print donor newsletters have the “sticky” quality that leads to greater donor loyalty — and the greatest gift of all, the bequest gift. Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.
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