How to Improve Your Communication for Better Donor Engagement
Ann Green's Nonprofit
MARCH 21, 2024
In my last post, I wrote about potential missed opportunities for donor engagement. You may think you’re practicing donor engagement by sending thank you letters and an e-newsletter, but is the content actually engaging? It’s often formulaic and just downright dull. Many nonprofits send all their donors the same appeal and thank you letters. In these letters, they never thank a donor for their past support or acknowledge they’re a monthly donor.
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