Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!
Pamela Grow
JANUARY 24, 2024
If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. It’s estimated that Gmail and Yahoo represent 32.2% of all emails opened. Your numbers may be higher. Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list.
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