Two Ways Nonprofits Get Donor-Centered Fundraising Wrong
Clairification
APRIL 8, 2024
I find a widespread misunderstanding about the notion of what constitutes being donor-centered. It derives from two misconceptions: Assuming people don’t want to be asked. Spending all your time on cultivation, assuming folks don’t need an ask and will simply give spontaneously as a result of being wooed. Both of these rationales short-change your would-be donors.
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