Convert the Next Wave of Rage Donors into Lifelong Supporters
Blackbaud
NOVEMBER 7, 2024
Now that the votes for the 2024 election in the U.S. have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off.
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