Forget What You’ve Heard About Planned Giving
Planned Giving
OCTOBER 5, 2024
Just Do the Math Baby Boomers, who are among the wealthiest and most charitable Americans, are dying at a rate of about 6,000 per day. And unless your nonprofit has a planned giving program, that means about $6 billion in estate dollars is being lost every day. Unless you’re planning to fail, it’s time to reprioritize that marketing budget. By the way, the difference between millions and billions is more staggering than you think.
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