Shining a Light Clairity Click-it: Nonprofit Links + Free Resources
Clairification
DECEMBER 12, 2024
As we enter the season of light, and you move into full-steam-ahead year-end fundraising mode, theres something I want to remind you about your messaging. “Oh, by the way, its not about you. The biggest mistake you can make is thinking your organization is the story. People arent buying your organization. When someone asks: What do you do? theyre not interested in your organization so much as what your organization accomplishes.
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