These Fundraising Appeal Fallacies Will Cost You Money
Clairification
APRIL 1, 2024
Ever have a well-meaning, yet perhaps overly controlling or risk-aversive, boss say to you: Our fundraising letter must be no longer than one page. That’s too simple; we don’t want to talk down to our donors. We need to say more about our accomplishments. We need to describe numbers of people served; that’s what’s impressive. That’s not how I talk. That’s not our corporate style.
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