Why Segmenting Your Donors Makes Sense
Ann Green's Nonprofit
OCTOBER 16, 2024
Segmenting your donors makes sense on every level. If you’re running a campaign, you can send different letters to different types of donors or segment by gift amount and encourage them to upgrade. You can also create a new donor welcome series, a special thank you mailing for monthly donors, or reach out to lapsed donors. Your donors are not the same.
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