Why Do Major Donors Switch Allegiance?
Clairification
DECEMBER 18, 2023
Sometimes major donors give less than the previous year. Sometimes they stop giving to you entirely. What’s the worst sin committed by fundraisers when this happens? Not noticing. What’s the second worst sin? Assuming it has nothing to do with you. Sure, sometimes donors’ priorities change. Or some of their money goes to an emergency or crisis appeal rather than to your organization.
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