Think Like a Donor and Raise More Major Gifts
The Fundraiser Coach
FEBRUARY 2, 2025
One of the biggest challenges we face as major gift fundraisers is balancing two distinct ways of thinking: our internal, metrics-driven mindset versus the donor-focused approach that builds relationships. In the office, we're measured by revenue, the number of donors engaged, meetings booked, and Asks made (and successfully closed!). These are essential benchmarks, but when we sit down with donors, they’re not thinking in those terms.
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