Unforgiveable Nonprofit Thank You Letter Mistakes
Clairification
APRIL 7, 2025
I recently received a prickly thank you letter that made my blood boil. Not because it was so bad, but because it wasnt good. It didnt make me want to renew my support. And thats unforgiveable. Because the point of the first gift is to get a second one. Otherwise, donor acquisition costs you more than you make. Its simply not worth the effort unless you commit to donor retention.
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