Nonprofit Fundraising: We Have a Semantics Problem
Clairification
FEBRUARY 24, 2025
Whats in a name? A rose by any other name would smell as sweet , said Shakespeare. But, would it? Seth Godin thinks words matter. As do I. Thats just semantics Just? The meaning of the word is the reason we used the word. If we dont agree about the meaning of the word, we havent communicated. Instead of, thats just semantics, it seems more productive to say, Im confident we have a semantics problem.
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