Lessons from MotivateMonday | Secrets to Interviewing for Storytelling
Pamela Grow
AUGUST 28, 2024
When it comes to fundraising, our hearts nearly always overrule our heads. Research proves it time and time again. Yet still, nonprofit organizations instead turn to dry, jargon-laden prose that sets no one’s heart aflame. (All about “our programs!”) If only I had a dime for every time I’ve heard about how “horrible” or “manipulative” the Sarah McLachlan ASPCA commercial is (usually accompanied by a knowing eye roll).
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