How to Use Psychology to Pre-Suade Donors to Give
Clairification
NOVEMBER 13, 2023
Are you leading with a “gift” or “favor” to positively incline your donor to say “yes?” This time of year is what I call “presuasion time.” Because if you’re thoughtful about it, you can presuade donors to give up to the moment you ask! That’s what we reviewed in Part 1 of this two-part series, where I described research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion , and the newer book, Pre-Suasion: A Revolutionary Way
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