Why Would a Donor Give to Your Charity?
Clairification
MARCH 11, 2024
What gets donors going? The heart, not the head. “ People do not give to the most urgent needs, but rather they support causes that mean something to them.” This is the finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “ How Donor Choose Charities.” They begin their study from the widely-accepted premise that charities exist primarily to help needy people and the desire to meet needs is a key criterion in the selection of charitable benef
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